GeoMoby are sporting a brand new logo and website, part of what CEO Chris Baudia describes as a ‘refocus’ on where GeoMoby is heading.
After all the excitement of heading of to Korea and then winning the Global Hackathon, then to Mondelez International’s Mobile Futures Pitch in Melbourne you would think that Geomoby could do with a break. But no, Chris just keeps going – but admits to a little time of reflection and focus.
“As a startup we became guilty of spreading ourselves too thin, chasing too many disparate opportunities. Our team had a good discussion about which direction we wanted to head in, and one of the outcomes was to have a much better designed website, with clear calls to action and a simple path for developers to try out the service. The logo was a natural extension of that.”
Baudia says the feedback from existing and new users has been overwhelmingly positive.
“All the funnel metrics are pointing in the right direction. We know it’s not perfect yet, but we’ll keep on tweaking and improving the service to maximise conversions.”
Good work Chris, and watch out world, this startup is “going places”!
