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Nuheara signs new trademark licence agreement with HP

Picture of Liam Wignell
Liam Wignell
// // Will allow for the use of HP trademarks on their own devices...

ASX-listed Perth-based medical device and consumer electronics manufacturer, Nuheara, has announced it has strengthened its partnership with global hardware company HP by entering into a new worldwide trademark license agreement.

This will allow for the use of certain HP trademarks on their hearing aids and personal sound amplification devices and accessories.

Nuheara is aiming to take advantage of the United States Food and Drug Administration (FDA)’s enactment of the Over-The-Counter Hearing Aid rule whereby such devices can be sold to consumers without a professional in retail and online settings.

Although more than 1.5 billion people globally suffer from some form of hearing loss according to the World Health Organisation (WHO), there are only 15 million hearing aids sold annually.

Nuheara will have this licensing agreement up until 31 December 2027 and can be used on a global basis, subject to regulations. Along with manufacturing the products, Nuheara can develop and market such products, and in return will pay a market competitive royalty fee to HP where applicable.

Previously, the two companies signed a similar manufacturing agreement for HP’s Elite Buds.

The announcement comes as Nuheara took out the Wildcard Award at the inaugural InnovationAus Awards for Excellence late last year as it emerges as a world-leader in hearing aid technology.

In 2020, they also won a Time Top 100 Inventions of the Year, and were acclaimed as WA Tech Company of the Year.

Nuheara’s CEO Justin Miller said the agreement marks a significant achievement for the growth as a medical device company.

“Leveraging the global brand of HP as a leading technology company to sell our regulated hearing device is a significant step in both Nuheara’s future and the de-stigmatisation of hearing aids,” said Mr Miller.

We are delighted to partner with such a well trusted and leading global brand.

Justin Miller, Nuheara CEO
Nuheara signs new trademark licence agreement with HP
Justin Miller. Image – Linkedin.

Nuheara’s Chief Revenue Officer and President Americas, John R. Luna, added the agreement allows their company to instill consumer confidence and brand recognition through the legacy of the HP brand with Nuheara’s “proven safe and effective hearing technology.”

Having the HP brand name on our hearing products will open significant mainstream retail opportunities for our OTC hearing aids aligned with our omnichannel commercialisation strategy in the US.

We are proud to represent the HP brand.

John R. Luna

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Picture of Liam Wignell

Liam Wignell

Liam has extensive experience across marketing, procurement and project management roles in both the public and private sector. He contributed to Startup News from 2020 to 2023 and was contracted as Managing Editor in 2022.
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