Tonight, the one-year delayed Tokyo Olympics finally gets underway, without any overseas or domestic spectators. However, a Perth-based company has been chosen to help drive engagement for fans.
The Australian Olympic Committee (AOC) has appointed Perth’s MarTech scale-up Komo Digital Engagement as its official fan engagement platform supplier for the Games as well as next year’s 2022 Winter Olympic Games in Beijing.
This will see Komo deliver a state-of-the-art fan hub that will support the AOC’s first-ever digital fan engagement strategy. The digital hub will feature gamification tactics such as polls, quizzes and live trivia.
Komo Digital CEO, Joel Steel welcomed the partnership with the AOC, saying the deal placed Komo Digital on the global stage which will deliver a unique world-first experience and highlights the growing importance of brands delivering fan experiences in an increasingly digital world.
This partnership marks a first for the Aoc and highlights the dynamic and changing environment of the sporting industry. More and more we’re seeing fans crave in-depth experiences with teams, athletes, and the brands that support them.
With the Engagement Hub Komo has developed for the Australian Olympic Committee, the Tokyo Olympic Games will become a first-of-its-kind experience for fans and deliver on these expectations.
Joel Steel, CEO of Komo Digital
Komo’s appointment as the AOC’s official digital engagement platform supplier adds to the MarTech’s growing list of Australian and global brands including Marvel Stadium, Foxtel Media, Warner Music Group, Coca-Cola European Partners, AIA, QBE, Hogs Breath Cafe and more.
Komo, formerly QuizJam, went through the Plus Eight accelerator program in 2017 (you can view their demo day pitch here.) They rebranded to Komo in 2019.
“Current travel restrictions evidently impacts the way in which Australians will experience the Tokyo 2020 Olympic Games. To combat this, we’ve teamed up with Komo Digital Engagement to deliver a fan-first experience for everyone tuning into the Games to get involved and be a part of the action,” said Will Jago, Digital & Marketing Manager of the AOC.
“Working with Komo, we’ve been able to quickly enlist the skills required to use the platform’s easy drag-and-drop features, creating new and exciting engagement opportunities, competitions, and opportunities for two-way conversations for fans and our sponsors alike. All the while we’re learning more about our Olympic fans to personalise their experience for the years ahead.”
This fan-first experience is now activated for all fans to feel what it’s like to be on the ground at the Games. You can check it out here.
