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Back to bare basics for Pure+NOOD

Picture of Anneke de Boer
Anneke de Boer
// // The 'nothing to hide' local juice startup is refocusing its business

Taking it back to the bare basics, Pure + NOOD are refocusing their businsess on it’s original core – juice.

Since the North Perth company was founded eight years ago it has been on quite the journey, undergoing various ventures from scrubs to supplements. The business has grown and adapted in response to customer needs.

Pure + NOOD is now owned by Jack Olden, Julie and Colin Beeck. They have been on the lookout for opportunities to improve and grow within the juice industry.

Back to bare basics for Pure+NOOD
Image – Suppled

The company is reviving it’s juice-based beginnings by bringing the focus solely back to cold-pressed juices and clean snacks.

With an ethos built upon products having “nothing to hide” – Pure + NOOD’s juices and snacks are dietitian-approved, containing zero additives, preservatives or nasties. All juices are also carefully curated, balanced and nutritious with special emphasis on being low in sugar.

The production process of the juices retains all the nutritional benefits of the ingredients. The entire range of juices and healthy snacks are gluten and dairy free.

Back to bare basics for Pure+NOOD
Produce is supplied locally. Image – Canva

Pure + NOOD thrive source locally meaning the Perth community benefits from fresh and healthy products. All local produce is delivered to the business unpreserved.

Director Jack Olden says that juicing and always has been the bread and butter of the company. He believes there is room for growth within the roots of the business.

Juicing was how the business originally started. From there it’s gone through multiple changes. We want to take it back to the original concept – do what you do and do it well.

Jack Olden, Director of Pure + NOOD

The business is focusing on providing better access to customers with more convenient pickup and delivery times. The company also has plans for more expansion within the next few months.

Pure + NOOD remains true to its ethos – nothing hidden.

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Picture of Anneke de Boer

Anneke de Boer

Anneke has an interest in the Western Australian startup community, is a contributor at Startup News and Reporter at The Property Tribune. She studies a Bachelor of Arts and Commerce, Journalism and Economics at Curtin University.
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