The Cost of Capital – Tractor Ventures

Morning Startup is excited to host Jodie Imam, Tractor Ventures Co-Founder & COO, who will be presenting **The Cost of Capital** – a Tractor Ventures production visiting multiple cities as part of an AU/NZ tour.

Too many tech company events speak about the financial factors that founders and teams should consider in very vague terms, so Tractor Ventures are holding this short presentation, fireside chat and ask-me-anything-style gathering, focussed on the cost of capital to tech companies.

A key decision that affects success for technology companies is having the capital to grow, plus factoring in the expectations attached to that capital.

What is the right way for you to scale your companies growth? When is the right time to fundraise? Where should I efficiently allocate that capital in this game of operating a tech company? What should I consider when thinking of debt or equity funding?

These questions and more will be answered as part of the session, and you’ll have a chance to interact with a number of Perth’s best startup/scaleup founders, operators and investors.

All are welcome to attend, particularly those interested how tech company investment could be structured and how it best works financially for founders.

**Who would enjoy this?**

* Any tech founders that would like to understand when or how to fundraise for their company.
* Any tech founders that are looking to scale their startup in the next 3/6/9/12 months.
* Especially, any founders with tech companies that have monthly recurring revenue and are especially keen on growing their company while retaining as much equity in that company as they possibly can.

**About Jodie**

Jodie Imam is passionate about helping businesses start and grow. Currently she is the CoFounder and COO at Tractor Ventures.

Prior to this Jodie was at SBE Australia where she led the team in accelerating some of Australia’s most innovative female leaders. Jodie set up the Innovation Bay community in Melbourne, is an advisor to multiple startups and a mentor at Startmate.

Previously, she cofounded two-sided marketplace, Occasional Butler, which was acquired by rival Airtasker and depo8 coworking. At the Wade Institute she was a mentor, lecturer and Director of Startups.

Jodie was recently named a Finalist in the ‘Female Fintech Leader of the Year’ category at the Fintech Australia ‘Finnies’ Awards for 2022.

Connect with Jodie on Twitter: [@JodieImam](https://twitter.com/JodieImam)

**About Tractor Ventures**

Tractor Ventures provides non-dilutive funding to growing, recurring-revenue tech companies.

Their network of experienced AU/NZ startup founders, operators and investors help founders achieve their growth objectives, on their terms.

The Tractor Ventures team are grounded in their belief that secure founders make better business decisions.

Find out more at [https://www.tractorventures.com](https://www.tractorventures.com/contact)
Tractor on Twitter: [@tractorventures](https://www.twitter.com/tractorventures)
Tractor on LinkedIn: [https://www.linkedin.com/company/tractor-ventures/](https://www.linkedin.com/company/tractor-ventures/)

**Sponsors:**

Thanks to Ammo Marketing (ammo.marketing), and Beacham Group (beachamgroup.com) for their support of Morning Startup and the Perth startup community! If you need help with marketing and growth or hiring awesome people check them out and tell them Morning Startup sent you!