Perth based QuizJam is set to expand beyond Australia with the announcement yesterday of a licencing agreement with the Canadian Digital Entertainment Powerhouse Bravio.
There’s a reason quiz nights still get such good attendance at pubs – and the same psychology that makes us crave the quantifiability that a quiz result can give us, might just explain some of the success of QuizJam to date.
Now poised for global expansion, QuizJam has already enjoyed both local and national success, having rolled out campaigns across Australia with high profile publishers such as Mamamia, Seven West Media and Sportsbet.
The one-of-a-kind ‘martech’ offering that QuizJam has built capitalises on the now well regarded benefits of gamification to not only draw in an audience for a brand, but to also encourage much stronger engagement and recall, all through the use of interactive quizzes.
With a strong focus on sports, it’s no surprise that the successful launch of the Perth Glory FC Quiz Boards piqued the interest of Bravio who are set to offer the QuizJam gamification product to multiple Aussie sporting clubs.
Set to shortly close their series A round of funding and begin to rapidly scale the business, QuizJam CEO Joel Steel told Startup News:
“This is a very exciting partnership for QuizJam, as Bravio’s global reach and partners can all benefit from the QuizJam platform. We look forward to integrating our match platform and managing the technology behind their Foundation Lottery in Australia and internationally.”
Echoing the same sentiment, Paul Carroll CEO Bravio said:
“Bravio are pleased with the engagement of Gravy Gaming (aka QuizJam), allowing our consumers and partner companies such as Perth Glory FC access to social engagement software.
We specifically want to offer our partners and sporting fans access to highly entertaining skill based games. Gamification within a skill format is a critical part or our customer retention strategy. QuizJam developers have a fantastic understanding of social consumer interaction, the general sports fan and our partners need for customer retention.
With more growth no doubt on the horizon, we look forward to seeing where QuizJam goes next.
A graduate of last year’s inaugural Plus Eight tech accelerator program in Perth, QuizJam activates passions with its gamified engagement platform, connecting brands with their customers in an immersive and measurable experience. QuizJam works with agencies, brands, publishers and native applications such as Sportsmate Mobile, Mamamia, Seven West Media, HAVAS World Wide, The Zoo Republic, Sportsbet and many more.
Bravio Technologies Ltd offers mobile users access to a portfolio of consumer entertainment products & services. Bravio proposes to capitalise on the accessibility to its 200M+ consumer and billing network, increase consumer content delivery and enhance its skill-based game portfolio. Bravio are pursuing a “Go Public” event in Canada, anticipated completion date late 2018.