The Ultimate Guide To Online Marketing And Sales Automation For Small And Medium Businesses

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Evan Cunningham-Dunlop, Managing Director, Living Online will be presenting “The ultimate guide to online marketing and sales automation for small and medium businesses” at the Your Business Expo.

Thursday, 16 October, 2014 1:30 PM and Friday, 17 October, 2014 11:30 AM

In this rapid-fire presentation Evan will show you how to develop a powerful and effective online marketing and sales automation capability for your business. You will discover how to create competitive advantage in online marketing through digital strategy, web analytics, online advertising, search engine optimisation (SEO), content marketing, email marketing, social media, and conversion rate optimisation. Evan will then take you into the world of sales automation where you will learn how to optimise your sales process with customer relationship management (CRM) systems, lead nurturing, personalisation, lead scoring, and CRM analytics that enables data-driven and profitable marketing decisions. Most importantly, you will understand how to apply cutting-edge tools and techniques to engage your audience, drive sales, and equip your business for 2015 and beyond.

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Where?

Your Business Expo

Small and medium businesses are the driving force behind WA’s strong economic growth, outshining large enterprises to occupy a significant portion of the WA business landscape. More and more people are embracing entrepreneurship, contributing to the State’s growing economy.

Whether you are an existing small or medium business owner operating in a high-demand service area or a tight-knit local community, or a new entrepreneur joining the start-up phenomenon, Your Business Expo is the only ‘one-stop-shop’ in WA for all your business needs. This event presents an unparalleled opportunity to engage with local experts, solution providers and fellow owners and operators of the WA business community.

The two-day expo will feature 50+ exhibitors, helping you to find the right solutions and use them creatively to improve, grow and develop your business. In conjunction with expo is the free seminar where expert keynote speakers and solution providers will share the current thinking, the next big thing and smart ideas, helping you to nurture relationships, create the buzz around your business, and invest in the workforce as the WA business community enters the next phase of growth.

Why attend

Your Business Expo is the must-attend event for small and medium business owners. The two-day expo will feature over 50 major iconic brands operating in WA, helping you to find the right solution to improve, grow and develop your business in the evolving business landscape of WA.

  • Take your business to the next level
  • Get your innovative ideas off the ground
  • Gain insights into the current state of mind of customers and the WA business landscape
  • Build a business that provides the best customer experience
  • Stay connected with the latest legal and accounting issues
  • Prepare your company to be future-ready
  • Work collaboratively with your suppliers
  • Create the buzz around your business
  • Network with peers and engage with solution providers
  • Enhance your knowledge and skills by attending the free seminar which cover major trending business topics

Who will attend

Small and medium business owners, and key decision-making personnel including Owner, Managing Director, General Manager, Business Director, Financial Director, Marketing Professional, Partner, Business Development and Sales Executive.

Free Seminar

Expert speakers and solution providers will share the current thinking, the next big thing and smart ideas to help you to nurture relationships, create the buzz around your business and invest in the workforce as the WA business community enters the next phase of growth.
Details

Venue & Date
Perth Convention & Exhibition Centre
Thursday 16th 2014 | 8:00AM – 8:00PM
Friday 17th October 2014 | 8:00AM – 4.30PM

Where

Perth Convention and Exhibition Centre
21 Mounts Bay Road Perth
Perth, Western Australia 6000
Australia
(08) 9338 0300

Register free online to avoid the $20 door fee