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Subiaco makes a pitch for startups

Charlie Gunningham
Charlie Gunningham
// // The City of Subiaco is calling on emerging businesses to apply for its innovation accelerator program, 'Subiaco Connect'...

// The City of Subiaco is calling on emerging businesses to apply for its innovation accelerator program, ‘Subiaco Connect’…

Launched earlier this week at the appropriately swish new Vibe Hotel in Subiaco, the ‘Subiaco Connect’ program is a collaboration between the City of Subiaco and Atomic Sky, and is partly funded by the Australian government’s Entrepreneur’s program

Applicants are now invited from interested startups and innovative businesses, and close on the 15th January 2021.

Subiaco makes a pitch for startups
Olivia Humphrey, keynote address at the Subiaco Connect launch

The free six month program aims to connect new businesses and innovators with experienced mentors, investors and advisors who will guide participants in commercialising their business idea.

The program focusses on research, assessment, testing, marketing and source funding to convert ideas from paper and into reality.

The program culminates with a showcase event where participants pitch their business idea to real investors.


  • Applications open – 24 Nov 2020
  • Applications Close – 15 Jan 2021
  • First Workshop – 1 Feb 2021
  • Showcase & Pitch Night – 17 Aug 2021

At the launch, Subiaco Mayor Penny Taylor said the city already had a high concentration of startups in the creative industries, health and digital sectors, and was aiming for more.

“We’ve piloted a number innovation programs this year, from business capability workshops to investor pitch nights, and entrepreneurs are screaming for more,” she said.

“I want all budding entrepreneurs, startups and new business operators to know the City of Subiaco is here to welcome and support them.

“I would love to see the City become a hub for innovators as we continue to build on the startup movement that’s present in Subiaco.”

City of Subiaco Mayor Penny Taylor
Subiaco makes a pitch for startups
City of Subiaco Mayor Penny Taylor at the launch of Subiaco Connect

The City of Subiaco recently partnered with Curtin University, Perth Angels and AustCyber to deliver innovation programs that support and attract small businesses to the area.

Interested applicants can apply at


Photos Supplied. Main Photo: Startup panel at the launch event: from left to right, Dr Tash Ayers, Tom Young, Natalee Bowen, Olivia Humphrey & Peter Rossdeutscher. Photographer – Michael Goh.

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Charlie Gunningham

Charlie Gunningham

Former co-founder, GM, CEO Business News and Accelerating Commercialisation adviser. Charlie has spent 20+ years in Perth's startup scene, as founder, mentor, adviser, writer and investor. There's nothing he likes more than helping early stage tech startups ... and drinking coffee, shiraz or playing in a blues band. Email Charlie here.
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