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So Media Group completes acquisition of Perth-based marketing agency AmpersandMC

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Dhanya Vimalan
smg so perth
// // Clients will have access to over one million users across the So Perth, So Where Next and So Binge publications...

Perth-based digital media publisher and startup So Media Group (SMG) has announced their completed acquisition of full-service market agency AmpersandMC to increase their number of clients and grow cliental services.

SMG provides clients and brands with advertising campaign opportunities and marketing services through the web and social networks, while creating content for audiences through its national network of new media platforms.

SMG is behind the suite of sites such as So Perth, a platform that encapsulates all things Perth, from promoting news, to recommendations on what to see, do, eat, and drink.

Another site SMG runs is So Where Next, a national travel publisher promoting the latest travel news and trends from across the globe.

So Binge is another site which acts as a national entertainment platform, providing readers with everything they should be “bingeing” on, from streaming platforms, to eateries.

So Media Group completes acquisition of Perth-based marketing agency AmpersandMC
So Perth, So Where Next and So Binge. Source Supplied.

With the acquisition completed, AmpersandMC will operate under SMG with founder Alison Balch joining SMG’s advisory board.

AmpersandMC is an established strategic marketing agency known for delivering local and national marketing campaigns, and Ms Balch is elated to be joining forces with the SMG team.

“Joining the SMG family is an exciting move for our clients at AmpersandMC, who are already seeing the benefit of access to the So Media Group national audience supported by a team of outstanding marketing talent,” she says.

I am personally very excited to be a part of such a dynamic group making a significant impact in the Australian digital media landscape.

Alison Balch, Founder of AmpersandMC

SMG chief operating officer and Startup WA chairman Jason Balchand says the acquisition will be a stepping stone in growing their business in the right direction.

“This is an exciting next step for SMG, being able to offer AmpersandMC’s clients access to our audience of over one million users across Australia will be a huge catalyst for growing their businesses,” he says.

“Having Alison Balch join our Advisory Board, bringing her knowledge and expertise with her, is invaluable.”

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Dhanya Vimalan

Dhanya is an undergraduate student studying a double degree in Journalism and Public Relations. She has a great interest in writing and is all for the development of startups in Australia.
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