ASX-listed life admin tech platform One Click Group (ASX:1CG) has chalked up more than 70,000 registered users, a 600% annual increase since going public last year.
The ‘one click’ platform seeks to make otherwise “complicated financial products simple”, and make financial products available via mobile phone.
With tax lodgement time almost upon us, the company hopes to convert this strong user growth into revenues.
In June, marketing campaigns for the One Click Life platform will continue to expand with advertising on Channel 7 commencing. After trialling a television campaign last year through parts of regional Australia, this year the television campaign will expand the regional presence and trial one capital city, Brisbane. The advertising campaign will also cover AFL games nationally commencing in late June.
Managing Director Mark Waller says the company’s will be on continuing to grow user numbers whilst expanding the platform’s capabilities and increasing revenue opportunities.
This year will be the first time we have been fully funded for our marketing campaign leading up to and through the tax season and we have already seen the benefit of this. This year our registered user base has already grown over 600% on the prior corresponding Jan to May period. This growth has included a mix of new customers both finalising outstanding tax lodgements and getting ready for their coming tax lodgement.
Mark Waller, One Click Life MD
“The increase in registered user numbers is also benefiting our ability to monetise our other products with our One Click Mortgages product already monetising. We’ve been very happy with the initial engagement with this product and look forward to it continuing to contribute a growing annuity revenue stream.”
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