Simple Marketing Strategy for Startups with James Fitzjohn

James Fitzjohn knows a thing or two when it comes to the strategies businesses use on their way to becoming market leaders — having worked with some of the world’s largest creative and digital agencies on some of the world’s leading brands (Unilever, Nissan, Emirates and more).

Throughout his career, he’s seen the business world become overwhelmed with complex language and jargon, and the term ‘strategy’ become overused and meaningless. Yet he’s also observed first-hand how the lack of a clear strategy can lead to a multitude of issues.

In this talk, James will simplify the concept of ‘marketing strategy’ specifically. He’ll offer straightforward tools and an easy-to-follow framework to help you develop an effective strategy that not only aligns with your business idea, but is vital for your startup’s success.

**About James**
[James FItzjohn](https://www.linkedin.com/in/jfitzjohn/) is the Director and Executive Consultant at [Brew](https://www.brewconsulting.com.au/), a boutique strategy consultancy that specialises in marketing strategy and CX advisory services for brands who are lost at sea. Brew work with businesses of all sizes to create actionable marketing strategies that help deliver on successful commercial outcomes.

In a 20-year career working in London, Melbourne, Dubai & Perth, James has consulted for a wide range of leading local, national and international brands on behalf of some of the most progressive creative and digital experience agencies, including Ogilvy, Wunderman Thompson, AKQA, DDB, McCann & Humaan.

**Live stream**
This event will also be live streamed for the regions courtesy of the [New Industries Fund](https://www.wa.gov.au/organisation/department-of-jobs-tourism-science-and-innovation/new-industries-fund) from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream here and post-event recording here:
[https://perthvideo.com.au/morning-startup-perth/](https://perthvideo.com.au/morning-startup-perth/)

**Regional watch parties**
Watch the Morning Startup live stream with your local community. Here’s a list of regional watch parties:

***Yanchep***
*[Y.hub Coworking](https://yhubcoworking.com.au/) – Office 1/128 Yanchep Beach Rd, Yanchep WA 6035. Note: Y.hub are hosting the watch party the following week on Tuesday as a ‘Lunch and Learn’ from 12pm.*

If you’re interested in hosting a ‘watch party’ for your community, let us know ([email protected]) and we’ll add your event to the list above.

**Grab a coffee courtesy of Tekkon!**
In addition to offering talented, cost-effective developers,[ Tekkon](https://tekkon.com.au/) is offering free coffee for the first 30 Morning Startup attendees! Just tell the awesome folks at Joey Zaza’s that you’re heading to Morning Startup to kick start your morning!

**Breakfast treats courtesy of KeepSpace**
Not only does[ KeepSpace](https://www.keepspace.com.au/) care deeply about your 3PL ecommerce fulfilment needs, they also care deeply about your 7:30 am stomach fulfilment needs! Thanks KeepSpace for providing breakfast!

**Sponsors**
Thanks also [Ammo Marketing](https://ammo.marketing/), [Beacham Group](https://beachamgroup.com/), [KeepSpace](https://www.keepspace.com.au/) and[ Tekkon](https://tekkon.com.au/) for supporting Morning Startup and the Perth startup community! If you need help with marketing, hiring, ecommerce fulfilment, or developers, check them out and tell them Morning Startup sent you!

Thanks also to the New Industries Fund from the Department of Jobs, Tourism, Science and Innovation for live streaming Morning Startup for the regions, with the amazing folks at [perthvideo.com.au](https://perthvideo.com.au/).