How to nail your customer interviews with Isis Nair

Are you nailing your customer interviews?

Speaking with customers is a critical ongoing habit for startup teams in order to continue innovating and focusing efforts on the most important growth opportunities.

But are you making critical mistakes by leading the customer towards answers you want to hear? Or are you extracting genuine insights that, when interpreted intelligently, can take your startup to the next level?

There is an art to asking meaningful questions that allow people to explore their experiences and provide invaluable insights.

In this session, product master-mind, Isis Nair, will share proven techniques and strategies to conduct effective customer interviews. You’ll discover the art of asking the right questions, interpreting responses, and uncovering hidden needs from real-life examples.

Don’t miss this opportunity to sharpen your customer research skills and take your startup to new heights.

**About Isis**
Isis is an ex-Googler and angel investor with 20 years of experience in product management. She is a software engineer by training and a lifelong adventurer who is passionate about the human side of technology.

Her journey began at Google in Sydney and then Silicon Valley, where she honed her skills before transitioning into product management and executive roles across various high-growth tech startups, including Health Engine, RAC, VGW, Decimal, and NGIS.

Isis has a long history of supporting early-stage startups. She has notably contributed as a director at Founder Institute Perth, and through her mentorship roles at Curtin University’s Accelerate and Ignition programs, where she served as an Entrepreneur in Residence. She has also recently started angel investing through Blackbird’s “Startmate’s First Believers” program.

Most recently, Isis left her executive job at a startup she helped grow from approximately $100 million in revenue to well over $2 billion in 2.5 years to start Isis Nair Coaching/Consulting.

**Live stream**
This event will also be live streamed for the regions courtesy of the [New Industries Fund](https://www.wa.gov.au/organisation/department-of-jobs-tourism-science-and-innovation/new-industries-fund) from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream here and post-event recording here:
[https://perthvideo.com.au/morning-startup-perth/](https://perthvideo.com.au/morning-startup-perth/)

**Regional watch parties**
Watch the Morning Startup live stream with your local community. Here’s a list of regional watch parties:

***Yanchep***
*[Y.hub Coworking](https://yhubcoworking.com.au/) – Office 1/128 Yanchep Beach Rd, Yanchep WA 6035. Note: Y.hub are hosting the watch party the following week on Tuesday as a ‘Lunch and Learn’ from 12pm.*

If you’re interested in hosting a ‘watch party’ for your community, let us know ([email protected]) and we’ll add your event to the list above.

**Grab a coffee courtesy of Tekkon!**
In addition to offering talented, cost-effective developers,[ Tekkon](https://tekkon.com.au/) is offering free coffee for the first 30 Morning Startup attendees! Just tell the awesome folks at Joey Zaza’s that you’re heading to Morning Startup to kick start your morning!

**Breakfast treats courtesy of KeepSpace**
Not only does[ KeepSpace](https://www.keepspace.com.au/) care deeply about your 3PL ecommerce fulfilment needs, they also care deeply about your 7:30 am stomach fulfilment needs! Thanks KeepSpace for providing breakfast!

**Sponsors**
Thanks also [Ammo Marketing](https://ammo.marketing/), [Beacham Group](https://beachamgroup.com/), [KeepSpace](https://www.keepspace.com.au/) and[ Tekkon](https://tekkon.com.au/) for supporting Morning Startup and the Perth startup community! If you need help with marketing, hiring, ecommerce fulfilment, or developers, check them out and tell them Morning Startup sent you!

Thanks also to the New Industries Fund from the Department of Jobs, Tourism, Science and Innovation for live streaming Morning Startup for the regions, with the amazing folks at [perthvideo.com.au](https://perthvideo.com.au/).