Ecommerce. How to Attract, Engage & Retain Customers – Perth [FW]

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

Date/Time :

Wednesday, 19 May 2021

5.30 PM – 7.30 PM (AWST)

With 3 expert keynote presenters covering each of the 3 key topics – Attract, Engage and Retain.

This will give invaluable learning to retailers, online store owners, ecommerce entrepreneurs and business owners looking for digital learning and opportunities to pivot and grow their businesses. All proceeds from ticket sales will be donated to Artists Against Poverty

Artists Against Poverty

Artists Against Poverty envisions a world where extreme global poverty, can be fought by harnessing creative power locally.

All with the end goal of raising funds and awareness to empower the change-making women in our neighbouring Asia-pacific countries to the lift their families out of extreme poverty, by providing microfinance funding in collaboration with our local artist community.

Our “creative approach” is unique in that it gives us a powerful ability to:

1. Fight extreme global poverty
2. Provide a platform for local emerging artists, and
3. Empower young change-makers

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.

About Digital Solutions – Australian Small Business Advisory Services

ASBAS is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program, or otherwise by registering to attend this workshop, you will also be registered to Digital Solutions – Australian Small Business Advisory Services.

ABOUT BEN DE JONGE

Co-Founder & Director of The Cut, Perth’s leading Shopify ecommerce specialists.

Ben started his career as an advertising creative working for global agencies and networks including Clemenger BBDO, Grey Worldwide and 303 Lowe in markets from Hobart and Perth to Canberra and Manchester. Ben’s focus has always been on strategic communication solutions, and these days, those skills translate nicely into ecommerce and digital marketing.

On ecommerce projects, Ben helps businesses refine their brand and communications to become more relevant and engaging to their customers, and subsequently build engagement, optimise customer experience and increase sales conversions.

ABOUT CAM SINCLAIR

Cam runs Ammo Marketing, a growth marketing team for innovative businesses, incorporating cost-effective, high impact strategies.

Works with founders to develop tailored growth marketing strategies for innovative products and start-ups

Advises business owners on best value and highest impact marketing tactics within budget

Implement automated marketing systems, PPC campaigns, websites, SEO and traditional advertising

ABOUT SCOTT SANDERS

A natural aptitude for problem solving and a passion for ecommerce technologies.

Born in Birmingham UK, and brought up in Perth, Scott started his career as a Graphic Designer and has always had a natural curiosity for technical challenges

Scott brings international experience working with big brands on large scale projects, plus his own natural aptitude for technical problem solving, combined with an excellent understanding of digital interface design, information architecture and user experience.

Scott works with our ecommerce clients to develop solution frameworks for complex projects, and investigate the best technologies to meet client objectives.

In his ‘other life’, Scott is married to Kerry and they live with son Magne and daughter Emelia in Mt Hawthorn. Scott is a passionate cyclist, riding most days and racing most weekends. He also enjoys ‘projects’ including rebuilding two MGs and a Triumph motorbike.

Facilitator: CINDY RANDALL

Cindy’s superpower is helping business owners write words that work for their businesses. If it is talking to your customers before you do, it is a valuable conversion and marketing tool and deserves some TLC!

Cindy runs Hats Off Copywriting, taking the Word Hat out of busy business-owners hands and crafting targeted, personality-driven copy for their websites, blogs, professional profiles and all other sales and marketing copy they need to deliver ROI. Not just a ‘word nerd’, Cindy has also spent the last 3 years training in small business marketing, and uses those tools and strategies to deliver copy and practical, digital advice that works.