Startup News
Editorial Guidelines

These guidelines assist people writing (or pitching) articles for Startup News to ensure consistency and clarity.

Our Guiding Light: why’s it of interest for WA startups?

If you’re going to write anything on (or send story idea to) Startup News, then you need to be able to answer this question – why would a West Australian startup be interested?

What’s in it for them? What will they learn? Will it add some value, some advice, a tip,  case study of success, or tell them what not to do? What’s ‘newsy‘?

I wish to register a complaint

Please read our Complaints Policy.

I’m a startup and want to be featured!

No doubt you’d like to feature yourself and your startup on the site, but it’s not about you, it’s about the reader. If you keep this in mind, you’ll be going in the right direction.

If you are a startup wanting to be covered in Startup News, then it might be a good idea to read this article, which explains how to write a good press release that is more likely to be picked up. (While you’re at it, read this and also this on how to win free media for your startup.)

I’m a contributor and have an article idea!

We’d love to hear from you, but please note:

Common guidelines:

Australian spelling



Ampersand (&)

At symbol (@)

Bullet points





If the author has any relationship with any subject of the article (such as a business or working or personal relationship), then this should be disclosed. For example, any articles about sponsors of Startup News should mention they are a sponsor. Simply state: “Disclosure: Curtin University is a sponsor of Startup News.” at the very end of the article.

The fact they are a sponsor should be immaterial to what is published, but it should be stated in any case. Likewise, if the author works for, has an investment in, is related to or has some business dealings with an organisation or person mentioned in article.

The disclosure of any conflicts of interest should be clearly made, to ensure editorial integrity at all times.

enquiry, enquiries 

Exclamation points

Gender-specific references



Quotation marks




Editorial Guidelines