Vitruvian most innovative consumer goods manufacturer: AFR

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// // West Perth based exercise tech company Vitruvian has won a major innovation gong...

Vitruvian has been recognised as one of Australia and New Zealand’s most innovative companies. At last week’s AFR awards, the annual Australian Financial Review BOSS list , is based on an assessment process managed by Australia’s behavioural science consultancy, Inventium, in conjunction with a panel of industry expert judges.

West-Perth based Vitruvian ranked #1 on the Manufacturing and Consumer Goods list, from over 700 nominated organisations across Australia and New Zealand. The assessment is based on Inventium’s Innovation Framework which comprises the nine elements science has shown to drive innovation. The assessment also judges the organisation’s top innovation from the previous two years. Specifically, the judges look at how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact that the innovation has had.

Vitruvian was thrilled to be recognised for their smart connected-fitness product and platform, the Vitruvian Trainer+. Using revolutionary AI technology, this virtual personal trainer adjusts the weight to individual users in real-time, loading and deloading the optimal resistance, without the need for a spotter.

Vitruvian most innovative consumer goods manufacturer: AFR

The patented technology includes the Vitruvian app which gives users access to 200+ exercises, classes curated by elite fitness couches, goal-oriented programs, data tracking and performance insights.

“We are so proud to be featured on this prestigious list.” says Jon Gregory, founder of Vitruvian.

Vitruvian most innovative consumer goods manufacturer: AFR
Jon Gregory – recently appeared on the Startup West podcast

“Vitruvian is a very young company, we launched our first product to the market in November 2020 right in the middle of a global pandemic. Since then, we have been tinkering away making the tech better and better as we always strive to improve and add more value to our customers. We have a product that I am so proud of and a community that is highly engaged.”

Jon Gregory

“It is so encouraging to see Australian entrepreneurs and intrapreneurs continuing to come up with fresh ideas and executing them. Innovations such as those highlighted in the 2022 AFR BOSS Most Innovative Companies list should help to propel our economy.” said Sally Patten, Editor, BOSS.

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Jon Gregory was recently interviewed on the Startup West podcast.

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Startup News has been the home of West Australian startup news and events since 2013. We publish several news stories, interviews, tips and events relating to WA startups every week, with over 1,900 articles in our archives. We also produce the 'Startup West' podcast, and host the 'Hubs (Ecosystem)' database of WA startup programs, places and events.
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