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PetRescue launches AI feature to revolutionise pet profile writing

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// // The innovative technology is a blessing for animal rescue organisations, which can speed up the adoption process...

PetRescue, a WA-based animal welfare charity that connects rescue pets with potential adopters via their online platform – the largest of its kind nationally – has leveraged Machine Learning (ML) to accelerate the ability for the rescue community to help thousands more pets each year.

The prompt-based feature allows users to help write a pet’s profile, significantly relieving the workload and speeding up the adoption process, in a move that is set to benefit thousands of pets annually.

“Rescue organisations often struggle with limited resources, and writing engaging pet profile content can be a time-consuming task,” explained Patima Tantiprasut, PetRescue Managing Director.

PetRescue launches AI feature to revolutionise pet profile writing
Patima Tantiprasut. Image supplied

“Entering a few bullet notes of a pet’s personality traits is all that’s needed for the AI Bot to generate a compelling profile in three-quarters of the time it would normally take.

It saves pet rescue organisations time to focus on more important things, like rehabilitating the pets in their care and managing adoption enquiries to find good homes for pets.”

Patima Tantiprasut

The AI feature generates the draft with editable content for engaging and informative pet profiles. This can increase the chances of pets finding homes faster.

“Tasks like creative writing can be time-consuming and stressful, especially for rescue organisations who are already stretched for resources. We want to help make things as easy as possible for the rescue community who are busy helping pets,” added Ms Tantiprasut.

“As powerful as it is, the AI Bot could never replace the task completely because every pet is beautifully unique. But by reducing the time they spend writing pet profiles, rescuers can have more capacity to care for and help more pets, ultimately leading to more pets finding loving homes faster.”

PetRescue launches AI feature to revolutionise pet profile writing
Joey, rescue dog, … we got you.

Feedback welcomed

PetRescue is now inviting feedback from its Australian member rescue community during the early stages, and is planning to continually evolve the feature further into the future.

“The new feature is already receiving positive reviews from rescue organisations who have praised the simplicity and ease of use of the AI Bot. And as the feature continues to evolve with each use, it is set to become an even more valuable tool,” said Ms Tantiprasut.

“For pet profiles, we will keep training the bot to learn to optimise the languages to best describe and bring out the best features for individual pets. Finding the most effective profile formula and including descriptive, emotive language that can increase the connection that a potential adopter can have with the pet to increase the chances of getting adopted.”

“We’re excited to keep exploring the possibilities with Artificial Intelligence and Machine Learning. Innovations like the AI Bot that can help with time-consuming tasks are going to help transform the way we work, enabling the rescue community to help even more pets in need.”


For more: visit PetRescue

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