This week, Roar Global announced that it had acquired Creator Flow, a user-generated content (UGC) marketplace developed in Betterlabs’ Venture Studio. Creator Flow was founded a little over a year ago in May 2023. Since then, they’ve had more than 300 creators sign up to the platform and complete more than 1,600 jobs.
James Edwards, CEO of BetterLabs, commented, “BetterLabs is proud to have developed Creator Flow in our Venture Studio, where we have helped 400 brands across Australia access over 300 creators for seamless content delivery. We strongly believe Roar Global is the right partner to take Creator Flow to the next level with their vision to expand the platform’s reach and opportunities throughout the APAC region.”
What is Creator Flow?
Creator Flow is a platform that connects brands with creators to speed up and simplify the content creation process. UGC is powerful as it’s more organic and shows off the product more effectively than a simple photo would. For brands, this means better access to content that can be used to improve their sales process and increase conversion rates and return on ad spend. Creators then get easier access to brands and can spend more time making content and less time selling their ideas to brands.
The future of Creator Flow
Roar Global has been operating in the APAC region for ten years in a similar industry vertical, helping brands create platform-specific content to boost their sales and marketing efforts. They plan to combine their expertise with the Creator Flow platform to increase growth and continue on their vision to democratise the digital economy.
“We are excited to hand over Creator Flow, Australia’s first UGC platform, to Roar Global. Their commitment to improve the platform and expand across the APAC region gives us confidence in the platform’s future. Since launching in May 2023, we’ve seen our 300+ vetted creators complete over 1600 jobs, earning them more than $350,000. We know that the team at Roar Global will continue this success and improve the experience for creators and brands,” says David Hack, Co-Founder of Creator Flow.
Mustafa Kassim, CEO of Roar Global, also added, “we are incredibly honoured to welcome Creator Flow into the Roar Global family. This acquisition marks a significant step in our journey to expand our footprint across Australia and introduce Creator Flow to new and dynamic markets in the APAC region. UGC holds immense potential for businesses, especially in emerging markets, and we are confident that many businesses will find valuable opportunities and creative solutions through Creator Flow.”
