Perth-based consumer skincare startup Antibeauty has won one of four Launchpad Innovation grants – worth $90K each – from Amazon.
From hundreds of applicants, ten finalists were chosen to pitch, with Antibeauty being selected along with BSKT Wholefoods, Zena Sport, and GiveWrap.
During the pitch, finalists had five minutes to showcase their innovative products and explain their business scaling plans. Judges evaluated the pitches based on how well the businesses understood their customers’ needs and how effectively they pitched their products.
This was the first time that the finalists in the Australian program travelled to Amazon’s Sydney HQ to pitch their ideas in person.
Antibeauty founder Benjamyn Gardner (pictured together with other recipients above, second from the left), was delighted with the award.
As a solopreneur bootstrapping my business from the ground up with no external financial support, this grant will be a game-changer for my future growth plans. The cash prize and access to expert support and resources will allow me to invest in my business, scale my operations, and find more clients to help.
Benjamyn Gardner
Six years ago, Benjamyn faced homelessness, mental illnesses, and an uncertain future. Starting with just $1,000, he has overcome numerous hurdles to create this Australian-made, vegan, ethical, and sustainable brand.
“Each ‘NO’ fueled my resolve,” he says, “while each ‘YES’, especially from accelerator programs, affirmed my mission.”
AntiBeauty offers a range of quality skincare products that challenge traditional beauty standards, while Zena Sport pioneers protection garments for women’s participation in sports, such as the Zena impact vest that reduces the risk of breast and rib injury.
The Amazon Launchpad Innovation Grant program includes a cash grant of $20,000, a chance to apply for AWS Activate Credits worth up to $10,000, support from third-party experts such as Export Accelerator, Podean, and Airwallex, out-of-home support by JCDecaux, a two-day ‘Selling on Amazon’ bootcamp experience (with flights and accommodation provided for those outside Sydney), featured seller placement on the Launchpad homepage during key deal events, and marketing, PR, and merchandising opportunities throughout 2023.
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