How to build products customers want – with Dr. Eunice Sari

Covid-19 has brought many changes in our life including our businesses. Our customers expect us to continuously deliver better products and services to solve their problems despite these challenging times.

Applying the Customer Experience approach to design, develop, and implement great products and services for our customers is critical.

In this talk, UX expert Dr. Eunice Sari will share Design Thinking 2.0 techniques to identify our customers’ problems and develop creative strategies and solutions to overcome them.

About Dr Eunice Sari

Dr. Eunice Sari is the CEO and Co-Founder of UX Indonesia, the first insight-driven UX Research, Training, and Consulting Company based in Indonesia since 2002, and co-founder of Customer Experience Insight Pty Ltd (Australia). Having more than 15 years of experience in academics and industries, she has helped many organizations accelerate their digital transformation and pioneer innovative UX projects that affect changes in lives and improve the bottom line of businesses in the USA, Europe, Australia, and Asia. Her works have brought her to the next level as the first Asian female Google Developer Expert in Product Design and Strategy and the first Asian female Google Certified Design Sprint Master.

In 2014, she pioneered the first HCI and UX community movement in Indonesia and co-founded Indonesia ACM SIGCHI Chapter as the first ACM SIGCHI Local Chapter in Asia in 2015. Being appointed as the ACM SIGCHI Asian Development Committee in 2015, she has worked with local Southeast Asia communities to develop local chapters in the region. She is now the ACM SIGCHI VP for Local Chapters as well as Asian Development Committee for Southeast Asia. She is also the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human Computer Interaction (HCI) for Indonesia, and the Western Australia Representative for the Human Factors Ergonomic Association Computer Human Interaction Special Interest Group (HFESA CHISIG). With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI and UX.

Apart from his work as HCI and UX practitioners, Eunice has been active in academica researcher andl as a lecturer. She teaches UX, Information Design and Educational Technology in a number universities in Indonesia and Australia. In 2018, she has been appointed as the Honorary University Fellow at the Charles Darwin University in Australia.

Sponsors:

Thanks to Ammo Marketing (ammo.marketing), and Beacham Group (beachamgroup.com) for their support of Morning Startup and the Perth startup community! If you need help with marketing and growth or hiring awesome people check them out and tell them Morning Startup sent you!

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