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Igniting Your Startup’s Acquisition Engine with Google Search

28 April, 2021 @ 7:30 am - 9:00 am

What role should search marketing play in early-stage business growth?

In this session, Tom Smolarek (Hatchet, Bud) will share the theory and best practices behind how Perth’s largest companies run their Google Search campaigns and how startups can ignite their acquisition strategy with an instant impact search campaign.

Tom will also touch on broader performance marketing channels the biggest companies have working for them in their acquisition funnels.

Come prepared with your search marketing or performance marketing questions and ask Tom anything!

About Tom Smolarek
Tom is the current acting growth marketing manager at Hatchet Pty Ltd and founder of Bud, a multi-award-winning growth marketing agency specialising in the small/medium digital marketing space that last year took out Webby honours (the largest digital awards in the world), won the web category for Good Design Australia & appeared as a finalist in multiple categories in the Australian Web Awards.

Working from the bottom running a few hundred dollar campaigns for tradies to managing multi-million dollar national ad accounts on brands including Rio Tinto, Cash Converters, Tourism W.A, Lotterywest & Crown Tom has a wealth of experience in search marketing.


Thanks to Ammo Marketing (ammo.marketing), and Beacham Group (beachamgroup.com) for their support of Morning Startup and the Perth startup community! If you need help with marketing and growth or hiring awesome people check them out and tell them Morning Startup sent you!

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28 April, 2021
7:30 am - 9:00 am
Event Category:


Morning Startup – Perth


45 St Georges Terrace
Perth, WA 6000 au

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