9.4 C
Wednesday, August 17, 2022


These events are imported from Meetup and Eventbrite group pages. Please check links for up to date details.

Loading Events

« All Events

  • This event has passed.

Facebook Ads: Hacks, Tips and Tricks with Jurgen van Pletsen

17 February, 2021 @ 7:30 am - 9:00 am

Struggling with Facebook Ads?

It’s one of the easiest platforms to get going with, but also one of the easiest ways to melt a credit card if you’re not careful.

This month we’re excited to have Jurgen van Pletsen (from Perthvideo.com.au and AdSlayer.io) back at Morning Startup for another presentation, this time to do a talk on his experience with Facebook Ads.

He’s had some great results and wants to share which campaigns he recommends you run and how to find the right audience to show your ads to.

P.S. Jurgen’s done a few morning startup presentations in the past ($100 Million crowdfunding – https://bit.ly/36jKurM, and building MVPs with NoCode – http://bit.ly/3j0LBBN) and his sessions always book up at capacity. Reserve your spot now or miss out! See Jurgen’s past sessions here:

Message from Jurgen:

Hey guys, Jurgen here.

Join me for a crash course on some of my favourite research and audience definition strategies with Facebook Ads.

Showing your ad to the right audience is super important, but most people mess it up in one way or another. Even the best offer in the world won’t convert if it’s shown to the wrong people.

If you don’t clearly define who it is that you’re looking for, then you’ll waste all your money on worthless impressions, and ultimately miss out on harnessing one of the greatest tools the world has ever seen.

Strap yourself in for a wild ride in thrilling suspense as I try to cover off the following in 60 minutes:


5% – Basic understanding and a quick recap of how the Facebook Ad platform works (as a quick primer for the newbies and context for the rest of the session).

75% – Advanced audience definition, segmentation, tracking and reporting. I’ll show you how to research and define your audience, how to find them on Facebook, and (if there is time!) …. how to track and segment them inside Facebook’s ad platform using advanced Google Tag Manager wizardry.

10% – The must-have campaigns that I recommend everyone deploy, regardless of your industry, business, product. These are so simple, but no-one seems to do them and I can’t believe it. I’ll try to make it easy to understand.

5% – Ninja hacks with sentiment analysis and my own personal dictionaries to identify (and avoid) things that could violate Facebook’s terms and get your ad account banned.

5% Q&A – Ask me anything and I’ll do my best to help you get unstuck.

What I’m doing to show you is in part responsible for:

Sales in highly competitive, saturated markets, for very expensive, high end products that everyone else said was impossible to sell using Facebook.

Campaign turnarounds, from 1-2 leads per week into as much as 50-80 per DAY.

Turning one of my startups into a top-ranked service provider here in Perth, for a service that we charge 2-3x the typical market rate for, and still convert over 80% of cold, new enquiries into “paid upfront” sales. It’s pretty awesome and Facebook helped us do it.

10-second video views for as little as AUD 0.003, and landing page visits for AUD 0.06. Can you imagine what you can do with this power alone?

It’s gonna be fun 😎 See you there!



Thanks to Ammo Marketing (ammo.marketing), and Beacham Group (beachamgroup.com) for their support of Morning Startup and the Perth startup community! If you need help with marketing and growth or hiring awesome people check them out and tell them Morning Startup sent you!

AWS Activate Founders, open to self-funded and bootstrapped startups, helps startup founders take their business to the next level. Whether you’re a tech or non-tech founder, Activate Founders provides $1,000 USD in credits and $350 USD in developer support credits to help you quickly get started on AWS. Use this cost-saving opportunity to experiment, build, test, or deploy your startup architecture on AWS. Learn more and apply today! https://amzn.to/3hcI5mT


17 February, 2021
7:30 am - 9:00 am
Event Category:


Morning Startup – Perth


45 St Georges Terrace
Perth, WA 6000 au

If you’d like to have your WA startup event automatically displaying on this calendar, please email events@startupnews.com.au your Meetup or Eventbrite group/events page links.