The Ins and Outs of Advisory Boards with Craig Hook

You’ve finally nailed down your MVP, and your initial family and friends investors are getting excited. However, key challenges remain in cracking the market.

So, how do you determine the strategic advice you need and from whom?

You have a range of potential advisors, from friends and mentors to your accountant. But perhaps it’s time to consider more structure by creating a governance board or an advisory board.

Creating a board is a strategic undertaking that, when done properly, can accelerate your business growth. Independent, expert, and experienced advisors can provide valuable options, test your thinking, and open doors.

However, there are also risks, such as failing fiduciary obligations, diluting decision-making, and incurring costs.

In this session, seasoned strategic advisor, Craig Hook, will explore:

* What is a strategic advisor?
* Advisory models and why and when you should implement an advisory board.
* Governance through the startup cycle, including funding and exit considerations.
* Governance basics – the minimum you need in place now and future considerations.
* Finding, selecting, onboarding, and remunerating advisors.

**About Craig Hook**
Craig Hook is a strategic advisor dedicated to maximising business value through effective strategy and execution. He collaborates with founders to develop growth strategies, implement governance models like advisory boards, and plan business transitions.

Craig is a seasoned executive, Non-Executive Director, and Advisory Board Chair with expertise in sustainable growth, organisational performance, digital leadership, and governance. He previously served as a Partner at Churchill Consulting and held senior roles at Rio Tinto, OceanaGold, and BHP.

As an Advisory Board Chair, Craig has established and led advisory boards for SMEs in METS, asset management, emissions testing, drone management, and software development across Australia. He also mentors startup founders through the CERI and Plus8 programs.

Craig holds an MBA from Melbourne Business School, a Bachelor of Mine Engineering from the University of Queensland, and is a Fellow of the Advisory Board Centre, an Accredited Advisor with the Family Business Association, and a member of AICD.

**Live stream**
This event will also be live streamed for the regions courtesy of the [New Industries Fund](https://www.wa.gov.au/organisation/department-of-jobs-tourism-science-and-innovation/new-industries-fund) from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream here and post-event recording here:
[https://perthvideo.com.au/morning-startup-perth/](https://perthvideo.com.au/morning-startup-perth/)

**Food & Coffee**
Tell [Joey Zaza’s](https://www.joeyzazas.com.au/) you’re heading to Morning Startup on the way in for a free coffee courtesy of [Tekkon Australia](https://tekkon.com.au/), and enjoy some of their delicious breakfast treats courtesy of [KeepSpace](https://keepspace.com.au/).

And thanks to the amazing folks at [Ammo Marketing](https://ammo.marketing/) and [Beacham Group](https://www.beachamgroup.com/) for keeping this meetup alive 🙏 ❤️