New Device Development Done Right with Cosimo Santella

***Note: This event will not be live-streamed or recorded!***

New device development is hard! When it comes to turning an idea into a tangible hardware product, a well-defined plan, including research, development, manufacturing, packaging, and deployment, is essential in this journey.

However, even with this plan, there are no guarantees of hitting the mark. It’s essential to understand the product’s usage requirements and business case, along with your strategic goals, to help you chart your path through the development process. Additionally, quality and regulatory considerations must be taken into account to ensure compliance with standards and regulations. Being open-minded and agile to pivot will also be to your advantage.

Innovation has the best chance of success when all the above aspects are carefully considered from the very beginning.

Cosimo Santella is a seasoned engineer with over twenty-five years of experience in new device development, creating cutting-edge products for international big brands and local startups.

In this talk, Cosimo will guide you through the stages of hardware realisation, including how specification, prototyping, verification & validation, and risk management can be approached. He will exemplify with a focus on medical devices, but the themes are applicable and transferable across different industries.

Join us for this deep dive into the world of device innovation and development and learn some practical tips to significantly increase the probability of your product’s success!

**About Cosimo**
With over twenty-five years of experience in new device development spanning the UK, US, Europe, and Australia, Cosimo is passionate about bringing innovation to life. Having created cutting-edge products in the medical, automotive, consumer, and industrial markets, he thrives on supporting interdisciplinary teams that include research, design, engineering, manufacturing, risk, quality, and regulatory. Cosimo’s commitment to excellence in engineering, project management, and strategic intent ensures that ideas can move intelligently from concept to reality.

As a seasoned engineer with a strong understanding of new product development, Cosimo is uniquely positioned to identify and nurture innovation in this space. He is dedicated to bridging the gap between technology and business to optimise the development process, enabling successful outcomes.

**This event will not be live-streamed or recorded!**
Cosimo will be speaking candidly about previous projects, and therefore this talk will not be live-streamed or recorded. Make sure you set the alarm and get into Riff to hear the stories!

**Get around our amazing sponsors!**
Thanks to [Ammo Marketing](https://ammo.marketing/), [Beacham Group](https://beachamgroup.com/), [KeepSpace](https://www.keepspace.com.au) and [Tekkon](https://tekkon.com.au/) for your support of Morning Startup and the Perth startup community! If you need help with [marketing and growth](https://ammo.marketing/), [hiring awesome people](https://beachamgroup.com/), [ecommerce fulfilment,](https://www.keepspace.com.au/) or [building your dream development team](https://tekkon.com.au/), check them out and tell them Morning Startup sent you!

Thanks also to the [New Industries Fund](https://wa.gov.au/nif) from the Department of Jobs, Tourism, Science and Innovation for [live streaming](https://perthvideo.com.au/morning-startup-perth/) Morning Startup for the regions! (Note above — this specific event will not be live streamed)