Sometimes you win, sometimes you whinge — with Jay Albany.

Building a startup is filled with excitement and glory. You probably hear a lot about the glory. But this chat is about some ridiculous choices that have been anything but glorious. When you try to do something new, making mistakes is inevitable. But that’s okay. It’s part of the process. Yes, it might sound crazy, but failure, mistakes, mishaps – they all play a vital role in helping us learn and grow, too.

Hear from a CEO, Jay Albany as he shares career stories on attracting the ire of big competitors, harnessing the grit in challenging times, mistakes he’s made along the way, and why we grind on. Attendees will walk away with insight into how they can embrace their mistakes to drive innovation, resilience and results for their businesses.

**About Jay**
Jay is CEO of Wide Open Agriculture (ASX: WOA), the parent company of Dirty Clean Food, Perth’s leading platform for delicious and ethical food. Wide Open Agriculture is the world’s only publicly-listed ‘4 Returns’ company, focused on generating social, natural, financial and inspirational returns through landscape restoration. Dirty Clean Food provides a commercial outlet that advances regenerative agriculture in Western Australia, influencing over 25,000 hectares and 30+ family farmers and ethical small food businesses.

Jay has spent his career building better commercial networks to access quality food from local producers in America and Australia. Prior to starting Dirty Clean food in 2019, Jay held leadership roles in digital businesses in the food and finance industries in New York, most recently running corporate strategy at MyFreshGrocer, a New York-based online grocery specialising in eco-friendly delivery of local, gourmet and grocery products.

http://www.dirtycleanfood.com.au
http://www.wideopenagriculture.com.au

**Live stream**
This event will also be live streamed for the regions courtesy of the [New Industries Fund](https://www.wa.gov.au/organisation/department-of-jobs-tourism-science-and-innovation/new-industries-fund) from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream here and post-event recording here:
[https://perthvideo.com.au/morning-startup-perth/](https://perthvideo.com.au/morning-startup-perth/)

**Regional watch parties**
Watch the Morning Startup with your local community! Here’s a list of regional watch parties:

***Yanchep***
*[Y.hub Coworking](https://yhubcoworking.com.au/) – Office 1/128 Yanchep Beach Rd, Yanchep WA 6035. Note: Y.hub are hosting the watch party the following week on Tuesday as a ‘Lunch and Learn’ from 12pm.*

If you’re interested in hosting a ‘watch party’ for your community, let us know ([email protected]) and we’ll add your event to the list above.

**Grab a coffee courtesy of Tekkon!**
In addition to offering talented, cost-effective developers,[ Tekkon](https://tekkon.com.au/) is offering free coffee vouchers to the first 30 Morning Startup attendees! Get your voucher at Riff and head to Joey Zaza’s to kick start your morning!

**Breakfast treats courtesy of KeepSpace**
Not only does[ KeepSpace](https://www.keepspace.com.au/) care deeply about your 3PL ecommerce fulfilment needs, they also care deeply about your 7:30am stomach fulfilment needs! Thanks KeepSpace for providing breakfast!

**Sponsors**
Thanks to [Ammo Marketing](https://ammo.marketing/), [Beacham Group](https://beachamgroup.com/), [KeepSpace](https://www.keepspace.com.au/) and[ Tekkon](https://tekkon.com.au/) for supporting Morning Startup and the Perth startup community! If you need help with marketing, hiring, ecommerce fulfilment, or developers, check them out and tell them Morning Startup sent you!

Thanks to the New Industries Fund from the Department of Jobs, Tourism, Science and Innovation for live streaming Morning Startup for the regions!