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Getting PR for your business in 2022 by Sandra [2OW]

16 February, 2022 @ 9:00 am - 11:00 am

Getting PR for your business in 2022 by Sandra [2OW]
Learn all the tricks of the trade for getting media exposure for your business

PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. 

This session will be recorded and sent to everyone who has registered. Register now!

Level : Intermediate


Wednesday, 16 Feb 2022

WA: 09:00 AM to 11:00 AM (AWST)

NT: 10:30 AM to 12:30 PM (ACST)

QLD: 11:00 AM to 1:00 PM (AEST)

Sandra Tricoli who has run a PR company for almost 7 years will show you the tips and tricks to getting publicity for your business. In this 2 hour workshop you will learn the following:

  1. What is Public Relations
  2. The 3 elements to Public Relations
  3. PR Evolution
  4. 7 funnels to getting leads for our business
  5. Client retention
  6. Media outreach
  7. Media reach out to you
  8. How social media is the new age PR
  9. How to write an effective press release
  10. How to have the media contact you
  11. How to present your organization in the best possible light

How to identify a newsworthy story?

Crisis communication

Key message development

How to develop a PR Strategy

The do’s and don’t of pitching a story

Building authority and thought leadership

How to find, craft and sell newsworthy topics to the media

Differences between various media options such as, earned, paid, and social with a focus on earned media and tactics

Benefits of doing PR for your business

What a journalist looks for in a press release

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


Sandra Tricoli understands communication in today’s tech-savvy world is a powerful yet often underutilised tool. An experienced Public Relations, Marketing, and Events transformative specialist, Sandra is the Owner and Director of Perth’s premier boutique agency Savvy Creations PR, and affiliated content consultancy Perth Copywriting.

For over a decade the passionate communications strategist’s exemplary leadership and interpersonal skills have seen her consult over 2,000 businesses, and amass a local, national, and global clientele spanning dozens of diverse industries.

The respected business advisor and thought leader holds a BA in Journalism and Public Relations. She leverages traditional methodology with digital marketing acumen and modern communications strategies (including consumer profiling) to deliver innovative transformations.

Ambitious yet empathetic, corporate yet creative, Sandra sees the business of expert brand awareness and consumer engagement as both a science, and an art

About Digital Solutions – Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

#publicrelations #publicity #perth #business #perthbusiness #socialmedia #pr #publicity

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


ASBAS Digital Solutions – Business Station
View Organiser Website

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