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Digital Superconnectors Club: Assembling your Go-To-Market Team

9 March, 2021 @ 5:30 pm - 7:30 pm

Stephen Carroll & Tristan Senycia discuss the various dimensions of assembling capable Go-To-Market Teams.

Join Stephen Carroll (Founder of the ASBAS Unleashed WA 2021) & Tristan Senycia (Business Station, Startup Vault Accelerator) to discuss the various dimensions of assembling capable Go-To-Market Teams.

Stephen & Tristan will provide the following insights:

  • ‘Hiring Upwards’ The importance of appointing a Management Board, Advisory Board, Ad-Hoc Advisors, Non-Executive Directors, Coaches
  • How to attract the right talent before capital is readily available
  • Models for engaging external innovators & support
  • How to incentivise participants in a pre-revenue venture
  • The right mindsets and attitudes required for Innovation to flourish
  • Building Momentum through the creation of a movement around your venture
  • Accessing your target market & capital networks through your board

Included: Drinks, canapes and stimulating conversation with fellow digital superconnectors in Perth!


Stephen founded The Unleashed Zone to help business owners and innovators achieve greater success, more efficiently, from their innovation.

Stephen has over 20 years of innovation experience, working with 1,000s of businesses in a diverse range of industries, from start-up innovators to large multi-national corporations, all exclusively involved with innovation. I have had the good fortune of being part of significant innovation and entrepreneurship initiatives through mentoring and providing services to innovation awards, grants, programs, incubators and accelerators.

Prior to founding The Unleashed Zone I was an R&D Tax specialist, culminating with the last eight years as the national lead partner for R&D Tax where I built a large national team with significant success and recognition in the industry as a leading R&D Tax team.

I am passionate about helping people achieve their innovation dreams and love to see them obtain the rewards they deserve. The Unleashed Zone is how I aim to make this happen.


Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.

The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.

Tristan’s secret sauce is:

1. Aggregated experience of your internal team & external partners

2. Bringing into your business informed/alternative perspective(s)

3. Knowing who to speak to next and where to source these people from

4. An awareness of the business model weaknesses you need to address!

Tristan has advised over 100 Small Business, with many, many more in the pipeline, across:

  • Architecture,
  • Construction,
  • Food & Beverage,
  • Art & Culture,
  • Financial Services,
  • HR Tech,
  • EdTech,
  • MedTech
  • LegalTech
  • FashTech
  • ConstructionTech
  • PropTech

Please Register via Businessstation.com.au in order to receive free admission for new clients of the Australian Small Business Advisory Service (ASBAS)




Riff TownHall
45 St Georges Terrace,
Perth, WA 6000 Australia

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