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Digital Storytelling and Reputation Management

29 November, 2018 @ 9:00 am - 4:00 pm


The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation.

This masterclass is facilitated by communication experts Dr Katharina Wolf and Bridget Tombleson and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples. The content is split into two sessions:

Morning Session: Digital storytelling exposes participants to the ancient art of storytelling, emphasising hands-on co-creative methods in value creation for stakeholders. The focus of this workshop is on storytelling as a deliberate, strategic communication strategy, covering a range of digital narratives across multi-media platforms.

Afternoon session: Learn how to develop, manage and protect an organisation’s online reputation in an increasingly interconnected, global world. Digital reputation management emphasises the benefits of building a strong participatory culture across platforms, including blogs, Facebook, Twitter, Instagram and Snapchat.

Date: Thursday 29 November 2018

Time: 9am – 4pm

Where: Curtin Medical School, Bentley Campus

Cost: $429 which includes a delicious morning tea, lunch and afternoon tea.

For Curtin staff, students and alumni, the subsidised program cost is $379 – please provide your staff/student ID when registering

This workshop can be combined with Digital Marketing and Content Creation Workshop for $799.

Note: Curtin MBA students will receive 10 professional portfolio points for attending this Masterclass


29 November, 2018
9:00 am - 4:00 pm
Event Categories:
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Curtin BS Exec Ed


Curtin Medical School
Bentley Campus, Kent Street,
Bentley, WA 6102 Australia
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