Design as a Strategic Tool: Elevating Your Product Game

Design has evolved into a strategic powerhouse in product development.

This keynote talk with Phil Delalande will take you on a journey through the transformation of digital product practices, highlighting how embracing design can drive innovation and success.

Join us to explore how a strategic approach to design can transform your products and set you apart. We’ll cut through the noise of conflicting advice, showing you how to harness design thinking, cross-functional collaboration, and continuous discovery to elevate your product game. You will learn the practical steps to embed design at every level of your organisation and unlock its full potential.

Phil Delalande is a seasoned Product & Design Specialist, the founder of UX Camp and co-founder of Symphonia. With 20+ years of experience spanning start-ups, consulting and intra/entrepreneurship, the Frenchman excels in scaling Human-Centered Design capabilities and demonstrates a strong track record in Healthcare, Education and Green Energy. Currently leading HCD at Fortescue, Phil thrives in product discovery and continuous everything.

This won’t be one to miss.

https://www.linkedin.com/in/phildelalande/

Event Timings

Arrive: 5:15pm
Keynote: 5:45pm
Q&A: 6:15pm
Networking: 6:30pm
Event end: 7:15pm

Thanks to Hatchd (https://www.hatchd.com.au/) for hosting & sponsoring this ProductTank Perth meetup. If you’re interested in speaking at, sponsoring, or hosting future ProductTank Perth meetups, please drop us a line.