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Co-Creating Great Products for Commercialisation

18 March, 2021 @ 4:30 pm - 6:00 pm

Co-Creating Great Products for Commercialisation
How do great products get created and rapidly taken up by the market?

How do great products get created and rapidly taken up by the market? The latest research confirms what is really an obvious strategy – engage your customers as deeply as possible in the design, development and early testing!!

Come along to this Networking Event, meet your friends, have some refreshments and listen to Assoc Prof Sanjit Roy who will give a short introduction to the latest research associated with Co-Creating successful products and services.

Following this introduction three of Perth’s expert innovators, Es Chandra, Kath Giles and Julian Kruger, who are actively engaged in co-creating products for the Medical, Mining and other sectors will discuss their experiences, failures and successes and offer advice in a panel session with opportunity for Q&A.

Event Details:

Research indicates that multiple stakeholders are involved in the value co-creation process. Customers who no longer remain passive are essential; however, value co-creation goes far beyond the realm of the supplier-customer relationship. Value is created because of multiple interactions between different stakeholders and each of the participants in the value co-creation process makes a significant contribution to the creation of value.

However we need to better understand how and why diverse stakeholders come together to co-create value and therefore, successful products. There is a recognition in research that stakeholder- to-stakeholder orientation is critical in the process and this will be explored more in the panel session.

The introduction will be followed by a panel discussion that will draw on marketing research and stakeholder management theory and the experiences of our accomplished panellists who have and are successfully navigating in this space. The discussion will explore practical examples of how they work with close and distant partners to achieve outcomes that create value for all the stakeholders.

Drawing on their extensive experience the panel will consider:

• How diverse stakeholders can be brought together to co-create value

• How firms currently connect with customers and external stakeholders, and how you can benefit from this engagement to achieve more co-creativity

• How firms stimulate innovation through stakeholder engagement and co-creation across interactive-system environments

• What barriers are commonly experienced and how to overcome them

• How you can become a co-creative enterprise.

Panel Members

Assoc. Prof Sanjit Roy is an Associate Professor of Marketing and Fellow at Centre for Business Data Analytics at UWA Business School, The University of Western Australia. He has interests in and has published widely on Customer Experience Management, Impact of New Technologies (i.e., AI, and robots) on Services, and Transformative Service Research.

Dr Katharine Giles has dedicated her career to improving the health and wellbeing of patients and their families through the development and application of novel technologies. She is a passionate advocate for Western Australian innovation and is currently Managing Director and CEO of OncoRes Medical, a Perth-based company focused on improving the accuracy of breast cancer surgery and eliminating the physical, psychological and economic burdens associated with repeat operations. This project requires the collaboration and co-operation of multiple stakeholders in the medical field internationally.

Julian Kruger is an environmental scientist with over 20 years’ experience working in the environmental consulting sector. Over the past 15 years, he has been the Managing and Technical Director of Astron, one of Australia’s largest biodiversity and environmental remote sensing consultancies. He is also the Founder and CEO of Emapper, an environmental data and analytics platform that was developed with the active collaboration of mining companies, technology partners and government funding institutions. The platform uses drones, satellite imagery and IoT sensors to monitor environmental outcomes.

Es Chandra is the CEO of Glide Agency, the Digital ROI Agency. Glide specialises in digital advertising that delivers a direct ROI for brands and online transaction based campaigns across Australia and overseas markets. Glide has also been actively working with local & Australian start-ups to build value and raise capital via Equity crowdfunding campaigns to broaden commercialisation opportunities through investment. The agency has had success in raising over $5 million in funding for various tech start-ups within 12 months, all via social advertising and sophisticated targeted and data-driven campaigns.


Commercialisation Studies Centre


BDO Australia – Perth
38 Station Street
Subiaco, WA 6008 Australia

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