Most people recognise the value that a strong network can bring. Many even talk about how they want to build a network, but sadly few actually get out there and actively cultivate meaningful connections. It’s easy to understand why. Building a netw..
Your app or game name is one of the most difficult, but also most important, decisions you will make. How should you approach this? In this post by Stuart Hall from Appbot, Stuart shares his thoughts using analysis of over 8,000 apps. Back in the mi..
In the last few years startups have gotten smarter. We now know to validate our assumptions, use feedback to build a product incrementally and above all, ‘build something users love’. However there’s a key piece of the startup puzzle that many ..
A passing statement I often hear is that “Blah demographic is no longer using Facebook and are on Snapchat or Instagram or Twitter or whatever the new social media kid is on the block”. Every time I hear it, I imagine my eyes glaze over and a dem..
Launching a startup is like writing a never ending to do list. Just when you seemed to have crossed one thing off you are already adding another ten. For small teams adding social media marketing into the mix can often be the straw that breaks the ca..
I am a big supporter of SaaS start-ups; in fact, I’ve paid for dozens of subscriptions in the last few years. I’ve clicked on promoted tweets, those cleverly-crafted PPC ads, well written blog posts, signed up for countless free trials, and hande..