Startup West podcast 70: Louise Matson, Louise M


Startup West is back for series 4 and 2022, with two of our new co-hosts Danelle Cross and Brodie McCulloch. In this episode, they talk with Louise Matson, founder of Louise M – a corporate shoe brand for women.

Working in the aviation industry for more than twenty years, Louise always felt there should be a better, more comfortable yet stylish shoe, that women could wear all day. She created Loiuse M brand, with quality shoes made in Italy, and has recently quit flying to concentrate on the business full-time.

… ‘Louise, don’t ever stop supplying these shoes, they’re the best work shoes!’ So I get little hints from the universe to keep going down the track I’m going, which is really lovely…

Louise Matson

The Startup West podcast is available on all main podcast platforms, and also on its own website.

For more on Louise M:

For Louise’s own podcast, search for ‘Louise M Empowerment‘ wherever you get your podcasts or go to Apple Podcasts.


This episode of Startup West was recorded at Riff studios in beautiful downtown Perth, Western Australia; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from the Spacecubed, Curtin University, RSM, the City of Perth, Dinner Twist and Tekkon.

Startup West acknowledges the Whadjuk Nyoongar people, traditional owners of the lands and waters of Perth, where this podcast was recorded, and we pay our respects to Elders past, present and emerging.