Tonight, the one-year delayed Tokyo Olympics finally gets underway, without any overseas or domestic spectators. However, a Perth-based company has been chosen to help drive engagement for fans.
The Australian Olympic Committee (AOC) has appointed Perth’s MarTech scale-up Komo Digital Engagement as its official fan engagement platform supplier for the Games as well as next year’s 2022 Winter Olympic Games in Beijing.
This will see Komo deliver a state-of-the-art fan hub that will support the AOC’s first-ever digital fan engagement strategy. The digital hub will feature gamification tactics such as polls, quizzes and live trivia.
Komo Digital CEO, Joel Steel welcomed the partnership with the AOC, saying the deal placed Komo Digital on the global stage which will deliver a unique world-first experience and highlights the growing importance of brands delivering fan experiences in an increasingly digital world.
Komo’s appointment as the AOC’s official digital engagement platform supplier adds to the MarTech’s growing list of Australian and global brands including Marvel Stadium, Foxtel Media, Warner Music Group, Coca-Cola European Partners, AIA, QBE, Hogs Breath Cafe and more.
“Current travel restrictions evidently impacts the way in which Australians will experience the Tokyo 2020 Olympic Games. To combat this, we’ve teamed up with Komo Digital Engagement to deliver a fan-first experience for everyone tuning into the Games to get involved and be a part of the action,” said Will Jago, Digital & Marketing Manager of the AOC.
“Working with Komo, we’ve been able to quickly enlist the skills required to use the platform’s easy drag-and-drop features, creating new and exciting engagement opportunities, competitions, and opportunities for two-way conversations for fans and our sponsors alike. All the while we’re learning more about our Olympic fans to personalise their experience for the years ahead.”
This fan-first experience is now activated for all fans to feel what it’s like to be on the ground at the Games. You can check it out here.