One cube at a time: Brodie McCulloch {VIDEO}

Brodie McCulloch
Brodie McCulloch is the first video interview of a new series, courtesy of Untitled Media.

Brodie McCulloch’s had quite a year.

Imagine running a co-working space just as Covid hit. Add to that a Lord Mayoral run and all the media attention that brings. He’s got out the other side, unscathed, and fired up for more.

‘Untitled Perth’ – a new media initiative dedicated to Perth – got to sit down with the founder and managing director of Spacecubed to chat about the growth of the startup scene in Perth, future opportunities for the city, his 2020 mayoral run, the power of community and much more.

Brodie has grown the Spacecubed organisation from one 500 square metre co-working space in Perth’s CBD to seven spaces across Perth and WA, as well as running a multitude of programs and events designed to empower its diverse range of members with the tools needed for startup success.

The effect that a supportive, active, and inclusive, entrepreneur-led, startup community has on a city, its economy and the success rate of startups is a well-known and documented phenomenon and is something Brodie strives to achieve.

When Brodie returned to Perth in 2010 he spotted an opportunity:

Perth was at the peak of the mining boom at that time and [I] really saw that these sort of spaces and communities were going to be really important in how we both diversify the economy but also ensure that Perth and people in Perth have a great opportunity moving forward in technology which is just growing as a huge industry.

Brodie McCulloch

What Brodie and his team have done extremely well is to build a sustainable business that grows the startup community whilst also connecting the different parts of the Perth startup ecosystem. Established companies, government, universities and large corporate entities brush up against budding entrepreneurs at the many community events, programs and in the co-working spaces.

“Lots of different companies are using space, from someone with an idea, to BHP, Google. So, a really diverse use of the space and diverse companies which are using it. Which I think is really important to building that cross collaboration between people.”

Creating density of people, ideas and different organisations provides the opportunities for new innovations to form, new companies to begin and eventually, the generation of wealth to occur. In what is now a local Perth startup fable, the founders of Virtual Gaming World, a local startup today worth over $3 billion, met at a local Spacecubed breakfast.

The success of local startups has a flow on effect for the rest of the ecosystem and helps build a knowledge base that will benefit not only individuals and new companies but Perth and the WA economy.

“Now we are at a really interesting point where we have companies that started nine years ago, like HealthEngine, Virtual Gaming Worlds, whose founders and teams and investors are probably going to see returns on those investments and on the time spent.

“And basically, they will be able to take all their experience and time spent and learnings and apply that back into the ecosystem. Whether it’s through new companies, investing in new companies or working in new companies. So, I think that the next two to three years will probably be the most interesting where all of that experience, all of that capital is about to flow back through the system”.


Spacecubed is a sponsor of Startup News.

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