Urbotanica going global

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Urbotanica's flagship product, the UrbiPod. Image Supplied.

// Urbotanica has recently signed a Letter of Intent with a private investor from India, aiming to expand the brand globally…

  • indoor garden appliance looking to build a global customer base
  • has attracted interest from distributors in India

Perth-based Urbotanica has recently signed a Letter of Intent with a private investor from India.

Ray Hart, Managing Director of Urbotanica says their ambition is to grow internationally, exploring mass market manufacturing opportunities that will provide a high quality product at a more competitive price.

“Our international investors have an established manufacturing capability in the large Indian market and well developed distribution channels into Asia and the USA,” Ray told Startup News.

“Their investment will underpin another local production run here in Australia, greater marketing & brand awareness activity and more product R&D. We are delighted to have them on board as an investor and partner in our global ambitions.”

Ray Hart
Ray-Hart
Ray Hart with one of the Urbipods

The investment will fund the manufacture of its flagship product UrbiPod, an indoor garden appliance with a built in irrigation system designed to deliver the optimal amount of water and nutrients to foster plant growth. It will continue to be made in Australia.

The investors based in India have various business interests and manufactures goods for the automobile, consumer goods and construction industries. Sahil Lamba, one of the principal investors says he is very excited to be teaming up with Urbotanica.

“Indoor gardening and the ‘grow your own’ movement is rapidly gaining popularity in India and globally, [as has] the interest of some high profile investors. I have been looking to diversify our current portfolio and the move into indoor gardening. Urbotanica is a great opportunity for us.”

Following a successful kickstarter campaign in 2020, Urbotanica will also be releasing its newest UrbiPod Smart Garden with climate micro sensors and App enabled control features to market in 2021.

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For more information on Urbotanica, visit their website: urbotanica.com