- Perth based fan engagement startup Komo partners with NZ Breakers
- Key sponsors are Burger King and Sky Sports
The partnership will see the NZ Breakers utilising the Komo (formerly known as QuizJam) platform to create an online hub for their fans to interact with the team and sponsors via broadcast, online, and in stadium.
“In a year where we have had to rethink the way we deliver our entire fan engagement and sponsor activation strategies, we are really excited to be working with the team at Komo to deliver a product that will help us to bring a little bit of that live game experience into fans homes,” said Suze Fitzgerald, Sponsorship & Marketing Manager at the Sky Sport Breakers.
“We have created a platform that enables any organisation to engage and commercialise their online community, wherever they may be. We are very excited to be working with such forward thinking partners; Suze and the Breakers are utilising all aspects of the Komo platform to engage with their fans.” said Joel Steel, CEO at Komo Digital.
Joel Steel
“Sky Sports will provide a more interactive experience through broadcast, promotion of the hub through digital and social channels, utilising our digital coupon technology to drive in store sales for Burger King and when possible running activations in stadia where we utilise the big screen to run live competitions. Our mission is to be the one stop shop for digital engagement.”
Breakers naming rights partner Sky Sport will be using the platform to encourage fans to watch games live on the Sky Sport broadcast network and to connect with fans through live MVP voting.
“We go all out as the number one fan of the Sky Sport Breakers and this innovation will help more fans connect and really celebrate with the team on every platform this season – whether they’re watching the Breakers through their Sky Box, streaming on Sky Go or Sky Sport Now, or watching selected games on Prime. It’s exciting stuff,” said Daylyn Concessio, Sky Sponsorship Manager.
Breakers major partner Burger King will also be utilising the platform to deliver their ‘Whopper 90’ activation, digital coupons will be issued to fans when the Breaker score more than 90pts during a game – an activation that was previously run in-stadia, with fans using their game tickets as coupons.
“We are really excited to be partnering with the Sky Sport Breakers again this year and delivering our ‘Whopper 90’ activation. The digital fan hub through Komo Digital has enabled us to take ‘Whopper 90’, free Whopper Juniors when the team scores 90 points or more, NZ wide to all Sky Sport Breakers fans.” said Leann Smith, Senior Brand and Insights Manager at Burger King NZ.
“In prior years this offer was limited to only those lucky enough to attend a game, however the challenge of the offshore games has turned this on its head and resulted in a big upside for fans, now everyone has the chance to visit the Fan Hub and download a free Whopper Junior voucher.”
