Startup West podcast ep37: James Williamson, Latitude28


// As a tech startup from WA, what’s it like doing business with China? We talk with James Williamson from Latitude28 …

🎙Back in Riff studios, we talk with the co-Founder and Director of blockchain agtech business Latitude28, James Williamson.

Established in 2017, James, his brother Rhys and team are working to advance the uptake, trust in and high regard for authentic, quality Australian produce to consumers in China.

They even have their own TV Studio set up in their offices to make promotional videos on Aussie beef and the like.

What are the pitfalls of doing business in China? What lessons has James learned along the way?

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‘Startup West’ podcast is produced by Startup News and brought to you thanks to support from the New Industries Fund, Spacecubed, Curtin University, RSM & the City of Perth. Edited by Carmen Yee.

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