How four Willetton school friends have turned an idea into nearly a million members..
So how have they done it?
Pivoting Away from Subscriptions
The discussion lead by Derek Gerrard, the WA Head of Innovation Bay, didn’t shy away from asking the tough questions and likewise, the Chetty brothers talked with candour about their lessons learned. Massive shifts in the digital marketing space placed their advertising revenue under siege, something they admitted they didn’t react to quickly enough and something they’re still in the process of correcting today.