Perth-based Funds Management Startup AtlasTrend Raises $2.8m


Perth based fintech and global equities fund manager, AtlasTrend, has just announced the completion of a capital raising of $2.8m to grow its online investment platform and progress its continued disruption of the trillion dollar traditional funds management sector.

AtlasTrend has completed the capital raising through new and existing investors, with notable investors including some of the early backers of peer-to-peer lender, SocietyOne, plus several ex-Macquarie Group senior executives. Greg Mackay, a former Macquarie Group Executive Director has joined AtlasTrend’s advisory board.

This capital raising was helped by the recently introduced tax incentives for startup investors as part of the Federal Government’s roll-out of the National Innovation and Science Agenda.

AtlasTrend provides retail and sophisticated investors with online access to proprietary investment insights and an easy way to invest in four exclusive global equities funds, with portfolios aligned to global investment megatrends focused on where the world is heading – Big Data, Online Shopping, Healthy Lifestyle, and Baby Boomers.

The AtlasTrend platform includes exclusive online access to full managed fund investment portfolio details, jargon free investment insights, 24/7 online access to personalised investment performance and direct online engagement with the AtlasTrend team.

“We see a real opportunity to utilise technology to change the way the industry operates and provide retail investors with a transparent, engaging and hassle-free online investing experience in actively managed funds that provide exposure to some of the most thriving global commercial trends.” Stated AtlasTrend co-founders Kent Kwan, Jade Ong and Kevin Hua.

“The pace of technological disruption in the funds management industry is increasing. In this day and age, we see no compelling reason why traditional fund managers continue to only provide monthly or quarterly update reports to investors written in jargon loaded language with little investment portfolio transparency while charging opaque fees.”