State Government Initiative Harming Perth Innovation


 iKoast, a Perth app to track shark movements, has a new competitor: the Government department that declined to partner with them.

There are lots of risks when creating an app, one of which is that someone else will copy your app idea and take some of your market. Mostly we dismiss that risk because the commercial benefits of copying someone else’s app (unless it’s wildly successful) are negligable, and the copying usually happens after you’ve made your money on the app anyway.

iKoastBut what if one of the potential partners you talk to decides to copy your app idea? Again, mostly this is not a real risk, because the commercial disincentives are huge: they know you’re already working on it so the market is smaller, it’s cheaper to work with you than against you, getting first to market will be hard when you’re already working on it, etc.

But what if that potential partner is a government department, who don’t care about the commercial disincentives? What if there’s some internal reason that means they won’t work with you and will produce their own version of your app?

This is the nightmare situation facing iKoast. The Department of Fisheries has just released Sharksmart, a web app with very similar features as iKoast’s native app.

sharksmartAccording to iKoast, they attempted to contact Fisheries (and a number of other Government departments) over the past 18 months. Meetings were held, plans discussed, and ultimately declined. iKoast spent $100K on building the app (ouch!) and launched it in March. Fisheries spent $370K on their version (Seriously?  How do you get one of these gigs? $370K for a web app that anyone at GovHack could have put together over a weekend?), with an identical interface and feature set, and launched it this week. At no point did anyone at Fisheries say to iKoast “no thanks, we’re already building that” despite the app development reportedly taking 18 months (again, 18 months? to do this? wow…).

We managed to get a response from Bruno Mezzatesta, ED Regional Services, Department of Fisheries.

“The concept of mapping shark sightings and detections as a means for informing the WA Community has been under development for some time, with the recent announcement only updating a previously existing website map. The Department of Fisheries does not have any further comment to add.”

If Sharksmart was in development before iKoast, then surely when iKoast launched the department would have let them know that they were building SharkSmart? If they didn’t know that iKoast launched, then why? You’d expect them to know about developments affecting their industry, especially if they were already developing a similar app – though I’ve got to say iKoast’s SEO sucks; google searches for “shark sighting app Perth” return nothing for them. If they were aware, why spend so much public money building a competing service that doesn’t add anything?

Our fantastic Lord Mayor, Lisa Scaffidi, understands the importance of a startup community, and the City of Perth, City of Joondalup, Vic Park /South Park local governments have been supportive and amazing at working with local startups, and there are various Federal schemes to support us, but the State gubmint has ignored the entire sector, until now, when they’ve decided to compete with it. It seems if it’s not about digging irreplaceable ores out of the ground and shipping them abroad as fast as possible as cheaply as possible, they’re not interested.

//Startup News invites someone, anyone, from State Government, Fisheries, or the local Liberal party to get in touch and explain what went on here.


  1. I understand the frustration of a small business dealing with government but have to agree that their SEO has problems.

    Also, when you look at the iKoast page, sharks are mentioned almost in passing. The main message is (still):

    “Never miss out on your coastal passions with iKoast!
    iKoast is a coastal lifestyle app connecting people who like to spend their leisure time at the Koast.

    So it’s a bit disingenuous to say that the SharkSmart site is a competitor because the iKoast message is much less focused. Also, to be fair to the government guys, we don’t know how much of that claimed expense was directed to the website, how much went on the extensive information content other than the map and how much was spent on marketing. After hearing other tales of how things get divvied up, I’d love to see a detailed breakdown!

    One thing in iKoast’s favour is it apparently supports Push Notifications. That’s something a web app cannot do and is a good reason to consider the native iKoast instead.

    (Disclaimer I’m basing that opinion on reading their website, not on having tested the app but push is certainly a technical advantage that native apps still have over websites).

Comments are closed.