Australian Startups Are So Hooked On Vanity Metrics, They Probably Don’t Think This Blog Post Is About Them – Pollenizer


When it comes to running a lean startup most people have heard of and understand the concept of “validated learning” – a combination of hypothesis-driven experimentation and iterative product releases. All learnings are validated through metrics, but just like you can have good or bad ideas, the same can be said of metrics. Enter “vanity metrics” a term coined by Lean Startup founder Eric Ries to describe metrics that make us feel good about our company.

Australian startups are so hooked on vanity metrics, they probably don’t think this blog post is about them – Pollenizer.